Founder, Mortgage & Protection Advisor
Mortgage & protection advice across the UK
WhatsApp Holly 17+ years of mortgage experience
Your mortgage doesn’t have to fit a standard box.
Clear, personal mortgage advice for company directors, self-employed people and anyone whose circumstances need a little more understanding.
Friendly, experienced advice
from enquiry to completion
from enquiry to completion
Speak directly with HollyNo call centres. No jargon.
First conversationFree, friendly and clear
17+years’ experience
90+lenders on panel
UK-wideadvice with local roots
Personalsupport throughout
When things are not straightforwardComplex on paper.
Complex on paper.
Clear when we talk.
A computer-generated answer is only as good as the boxes it gives you. We take time to understand the full picture, then match your circumstances to lenders who are more likely to understand them too.
Company directors
Salary, dividends, retained profit or a changing business picture — your income deserves to be understood properly.
Talk through your situationComplex income
Bonuses, overtime, commission, contracting or multiple income streams. We know which lenders look beyond the basics.
Talk through your situationCredit challenges
Missed payments, defaults or CCJs do not always mean no. Get a clear, judgement-free view of your options.
Talk through your situation
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Clear advice, honest answers and someone you can actually get hold of.
Hello, I’m Holly
More than finding a rate.
After more than 17 years in financial services, I started HD Mortgages to offer the kind of personal service that can easily get lost in the process. I’ll take time to understand your full situation, explain your options clearly and stay with you from our first conversation to completion.
- One point of contact
- Advice explained in plain English
- Support through application and beyond
Holly DibdenFounder, Mortgage & Protection Advisor
WhatsApp me Mortgage advice for every next step
Wherever you are in your property journey
Specialist when you need it, straightforward when you don’t.
First-time buyers
Make sense of deposits, affordability and every step to your first front door.
Find out moreMoving home
Plan your next move with the mortgage, costs and timescales brought into one clear picture.
Find out moreRemortgaging
Review your deal early and understand whether switching, borrowing more or staying put makes sense.
Find out moreBuy to let
Straight-talking advice for new and experienced landlords, including portfolio cases.
Find out moreNews & insightsClear updates.
Clear updates.
Personal advice.
Mortgage and property headlines, translated into the practical points that may matter to your plans.
Client words
Trusted when it matters most.
Mortgages can be stressful. The service around them shouldn’t be.
“Holly is so knowledgeable about the different deals and what’s best to take out at the time. She really put me at ease and nothing was ever too much.”
“Holly was amazing during my mortgage application and was always responsive and helpful when needed. Fantastic service.”
Start with a simple conversation
Not sure what’s possible yet?
Send Holly a quick WhatsApp or email with what you are hoping to do. You do not need to know all the figures yet—just tell her where you are starting from.